Catalyst – Program FAQs.
Program Questions.
Glow is the research platform and data partner for the program. Brands support the program by contributing questions and by sharing the results of the research to stimulate conversation and action.
Glow was established to democratise access to consumer research and insights. This program is a way to further that mission whilst helping to address the fundamental social and environmental challenges that our society faces today.
Use the following online link to register your organisation: https://www.glowfeed.com/catalyst/
Make sure you have the right to represent your organisation or brand when you register.
Yes you can. As a program Partner, you are able to ask private questions as part of the Partnership Bundle you order when you join.
You can also choose (if you want) to have the results from your questions included in the Catalyst program data set. If you choose to make the results from your questions public, we will also help you amplify the results you received by supporting you with commentary or quotes for any Press Release and by associating your brand with those questions in the quarterly and annual reports.
There are several advantages to becoming a program Partner. Firstly, you will be helping to ensure this research reaches more people, since you will be assisting with the cost of running the program.
Secondly, you will receive an allocation of 12 questions that you can ask over the course of 12 months. You can ask these all in one wave, or break it up over the year. For example you might choose to ask the same question each month in order to track an issue that you consider to be important. Alternatively you might want to use all your questions in one or two months to really dig into a specific set of issues. It is over to you. And if you use up your allocation of questions, you can buy additional bundles.
You will also receive monthly access to interactive data. This refers to access to the raw data in Glow’s platform, enabling you to apply filters and interrogate the data in a deeper way, as well as the ability to generate your own cross-tabulations of the results.
Your company logo will be featured on the Catalyst website to provide your brand with attribution and recognition of your contribution to the program and we will look to partners first for co-marketing opportunities to promote the program and its findings.
Program Questions.
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Glow’s respondents are sourced from a number of high-quality panel providers that specialise in recruiting respondents using online and offline methods that ensure representativeness.
These panels are incentivised online panels that reward people for completing surveys.
Dynata is one of Glow’s most frequently used panel providers. Dynata is a member of several professional associations around the world, including Australia’s Research Society. More information about Dynata’s processes and procedures can be found here: https://www.dynata.com/new-dynamics-of-online-sample-quality/
Cint is another one of Glow’s panel providers. Information about Cint’s processes and procedures can be found here: https://www.cint.com/esomar28
Each of Glow’s panel partners undertake their own strict data quality assurance processes including adherence to research industry best practice guidelines along with other measures such as ISO accreditation. Glow also has its own 3 stage quality assurance protocols, including in-built platform QA, pre-fieldwork human quality assurance and post-fieldwork data compliance checks ensure all responses meet criteria.
Glow is also a full member of The Research Society and adheres to industry standards and best practices.
Data collected by Glow is hosted in Australia. Glow uses Amazon Web Services for its data centres and AWS are ISO certified (ISO 27001).
Online research via consumer panels established for this purpose has become the research industry norm as fewer and fewer people have a home phone and as internet access has become widespread.
Glow’s panel partners recruit respondents using online and offline methodologies in order to ensure their panels represent population characteristics.
Industry professional associations such as The Research Society dictate industry best practices that guide the way in which these panels are managed and respondents incentivised.
Our range of sources competes with probabilistically recruited panels in terms of quality and representation at around 30% of the cost and twice as fast.
Our blend of sources are relied on by the world’s leading governments and organisations to make important CAPEX and policy decisions, and our reputation relies on quality to get robust quality, fast.
Most panellists are ‘double opt in’, and receive modest rewards from partners for participation (eg AMEX, Flybuys).
However, all surveys are an approximation of census distributions and all surveying methodologies have their strengths and weaknesses. One of our panel partners Dynata has published a useful explanation of online research representativeness which provides further information:
Still have questions?
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