THE CHALLENGE
Insights needed within days
Carat Global, a media agency with more than 100 offices worldwide, was facing a large upcoming pitch to a major soft drink brand. The presentation was only a few days away, and the Carat team required ultra-fast turnaround insights to feed their pitch response, so they enlisted Glow’s research experts for help.
The Glow team utilised the platform’s rapid-setup and deployment capabilities to quickly script and launch the project, while real-time data visualisation gave the Carat team access to the data as it flowed in. This enabled the team to identify emerging themes quickly and to finesse the strategy for the pitch. Despite being a niche audience, Glow was able to complete the field work with the desired number of respondents quickly.
THE SOLUTION
Rapid, robust, research
The Glow team utilised the platform’s rapid-setup and deployment capabilities to quickly script and launch the project, while real-time data visualisation gave the Carat team access to the data as it flowed in. This enabled the team to identify emerging themes quickly and to finesse the strategy for the pitch. Despite being a niche audience, Glow was able to complete the field work with the desired number of respondents quickly.
THE OUTCOME
Time back to refine the strategy
The efficiency of the Glow platform enabled the team to deliver full results one day ahead of schedule on a very tight timeline. Combined with the ability to interrogate the data as it came in, this process ensured Carat was able to identify fresh audience insights that created strategic differentiation in their approach.
Carat Global
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