The challenge: Pitching time
A PR team at Havas, one of the world’s largest global communications groups, was pitching to multinational camera specialists for an ongoing contract to become its Australian public relations agency.
The solution: Real-time insights
To strengthen their pitch, and show the client what it would be like to work with Havas if appointed, Havas conducted a bite-sized survey to uncover consumers’ camera habits. No lead time was necessary: the rapid-turnaround survey took 30 minutes to create, and less than half a day to collect results. This allowed Havas to gather insights into the client’s audience that informed the ideas for the pitch response.
The outcome: Proprietary data wins pitch
By conducting bespoke research using the Glow platform, Havas was armed with up-to-date, audience specific insights to power their pitch response. This enabled Havas to differentiate against competing agencies, and they successfully won the client’s business.
Use Glow to power your pitches with bespoke consumer insights. Book an intro to learn more.