
Why leaders must resist the ESG backlash
This article originally appeared in Fast Company. The ESG backlash is underway. Environmental, Social & Governance (ESG) investment has taken
The latest consumer data, research tips, and success stories for research professionals and marketers.
This article originally appeared in Fast Company. The ESG backlash is underway. Environmental, Social & Governance (ESG) investment has taken
This article was originally published in Greenbook. The research is clear, investing in environmental, social, and governance (ESG) programs creates
New research shows that consumers still expect businesses to do their part for people and the planet, even in these
We recently utilised Glow’s unique ESG (environment, social and governance) perception measure to identify the most and least sustainable industries in
Media Release October 26, 2023 Businesses can now access consumer perception data for 700+ brands in the UK, US, and
Discover what sustainability means to the pet industry and how Earth Animal supports the sustainability agenda. Earth Animal isn’t just
Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.
This article originally appeared in TriplePundit. We find ourselves amidst an intensifying climate crisis, aggravated by the sluggish impact of
This article originally appeared in TriplePundit. We often hear that consumers are looking for sustainable products and brands, and that
Mike Johnston argues that food and grocery businesses are squandering potential profits by not embracing sustainability. He draws on recent
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.