Optimise your agency pitch deck with consumer insights
24 July 2024
When it’s time to pitch for new clients, your knowledge of their category and audience is key — and guessing games won’t cut it. Glow enables you to dig into
Fuel your creativity.
Glow’s survey software and support services help Media, Creative and PR Agencies capture data to create an unfair advantage.
Glow are a unicorn partner. The Glow team are amazing to be able to embrace the hustle and move as fast as we do.
Using Glow gave us access to robust research in the shortest turnaround time I've ever seen, allowing myself and my team to make decisions faster and provide valuable learnings for our client.
We've been working with Glow for over a year and their ability to deliver fresh insights at pace has been instrumental in helping enrich our understanding of specific local audiences for clients and to win new business pitches.
I was really impressed with the way Glow recognised the urgency and went the extra mile to deliver data a day earlier than we had asked.
Agency life is fast-paced, and we don’t often have days or weeks to put together proposals or strategy pieces, so Glow gives us really quick answers.
I couldn't believe how easy Glow was to use... It's made me so confident to embark on more customer surveying.
Glow enables us to understand our clients' audiences and their needs quickly. Whether that is for pitches, validating ideas or finding a hook for PR, it gives us insight that no-one else has.
Super service, terrific team and powerful product.
We've been working with Glow for 3 years, and they are an extension of our insights team. I strongly recommend Glow to any agency looking to collect high-quality consumer data quickly.
Progressive agencies use Glow to power their decision making
Built for Media, Creative and PR Agencies.
Whether you need unique insights for a pitch, to validate your ideas with your client’s target audience, or to prove the value of your work, Glow can help. Let us give you an unfair advantage.
- No subscription fees
- DIY or get support - you choose, project by project
- Preset templates for pitches, brand dips, campaign effectiveness and more get you started quickly
- Access (nearly) any audience via 50+ integrated panels
- Real-time analysis - see data live for immediate analysis
- Extract data in multiple formats - raw responses, excel workbooks, PPT charts
- Share branded, customised dashboards with clients
Common solutions.
Client Pitches
Power your pitches with proprietary consumer insights. Use Glow to quickly reveal target audience attitudes and behaviour, or size up the market while identifying competitors and key players. Uncover opportunities for success so you can impress.
Consumer Profiling
Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.
Brand Tracking
Help your clients keep tabs on their brand health in real-time. Easy to use and lightning fast to deploy, Glow’s brand tracking investigates all brand health vital signs, including awareness, consideration, purchase and positioning for reliable insights into the ROI of marketing efforts.
Glow’s expert team can help you design and deliver these programs for your clients rapidly and cost effectively, enabling you to oversee the data and integrate it into your own dashboards and BI tools.
Glow also tracks hundreds of brands via syndicated data products, providing fuel for Marketing Mix Modelling (MMM) services.
Creative Testing
Ensure your work will work. The Glow platform enables you to test strategic direction or ad concepts with your target audience at pace. Load your creative, get feedback at scale. Discover which consumer segments like it the most. Use Glow’s proven research kits and robust data to validate or hone your recommendations before you present to clients, so you can save time and get more work over the line.
Campaign Effectiveness
Prove the impact of your efforts. Did your media placement move the needle on awareness? Did the idea drive more consideration? Validate the ROI you deliver by offering your clients’ campaign effectiveness measurement based on outcomes not outputs.
Extend your IP
Differentiate your strategic process, media evaluation framework or effectiveness methodology by integrating timely and real consumer data. Productise your approach through bespoke research kits that can be on-sold to clients.
Success stories.
Discover how EssenceMediacom leverages Glow’s platform for rapid insights, consumer profiling, and campaign tracking to drive growth for top brands.
Local Planet Media: Pitch insights at pace
See how Local Planet, the world’s largest independent Media Agency Network, uses Glow to build powerful narratives from real consumer feedback to support new business pitches.
> Read the case study
Atomic 212: Agile brand tracking
To offer agile brand tracking and campaign effectiveness measurement to their biggest clients, Australia’s largest independent media agency turns to the Glow platform.
> Read the case study
Let our experts show you the power of the platform.
Book an intro with Glow today.
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