
Why the Government needs systems thinking to win the next election
In this post, Guest Analyst Garrett Tyler Parker from Pollinate Research investigates our attitudes towards the government, and posits how
The latest consumer data, research tips, and success stories for research professionals and marketers.

In this post, Guest Analyst Garrett Tyler Parker from Pollinate Research investigates our attitudes towards the government, and posits how

Younger Australians may be looking at riskier investments such as cryptocurrency in an effort to speed their entry into home

Each month, we release valuable new data and reports showcasing the opinions of Australian consumers on more than 30 important

As Program Director of Catalyst, I have had the pleasure of setting up this program and working from behind the

In this post Guest Analyst Samantha Reed from CryptoCycle, pioneers of digital recycling, looks at our growing passion for craft

The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major brand in the vitamins and

Looking back over the past 6 months at the Catalyst Sparkline and the issues that are of greatest concern to

The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.

As part of the Catalyst research program partner Glow investigated consumer response to out of stock issues. Never has the volatility

The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.

In this post Guest Analyst Stu Spiers from Silverlining Strategy, looks at our Catalyst data from August 2021 onwards to

Consumer opinion captured through the Catalyst program, which tracks social and environmental concerns has found that our anxiety over Covid

Vegan alternatives from big brands Cadbury recently opened its doors in Soho to a popup showcasing its dairy-free all-vegan chocolate

Savvy consumers want sustainability without compromise when it comes to eco-friendly household products Research conducted under the Catalyst, social &

Getting to the Meat of it – Why Consumers are Choosing Plant-Based Substitutes Research conducted by Catalyst, the social &

Guest Analysts – Barnardos Australia & Urbis Barnardos Australia, a Not for Profit organisation which aims to end child abuse

The Catalyst program investigates consumer opinions about, and response to, a broad range of social and environmental issues. In parallel,

Candid conversations with ESG leaders It isn’t easy to build a profitable business that also does good for people and

Guest Analysts – Deakin University This research was conducted by senior students from the Deakin University FreelancingHUB as part of

Did you know that 2 out of 3 US consumers are currently trading down on their food and grocery purchases
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.