A CEO’s takeaways from the 2024 research industry GRIT report
21 June 2024
The GRIT report is the global market research industry’s defining trend report. It captures the perspectives of research industry professionals
Latest news.
The latest consumer data, research tips, and success stories for research professionals and marketers.
Mastering market and competitor analysis using agile research
14 June 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Product Update May 2024
22 May 2024
Boredom kills data quality. In fact, respondent boredom is the single biggest issue that impacts the quality of survey data,
How food and grocery brands can create a commercial advantage from sustainability
19 April 2024
Mike Johnston argues that food and grocery businesses are squandering potential profits by not embracing sustainability. He draws on recent
Marketing Effectiveness: Using Research to Measure & Improve ROI
4 April 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Investigating a new category with WSET
13 March 2024
Learn how WSET used Glow to gather insights on attitudes and behaviors towards beer education to launch a new service successfully.
Sustainable Brands Are Worth $44 Billion to U.S. Consumers, New Study Finds
29 February 2024
This article originally appeared in TriplePundit. We often hear that consumers are looking for sustainable products and brands, and that
The Sustainability Advantage: How Brands Can Boost Revenue By Empowering Consumers
29 February 2024
This article originally appeared in TriplePundit. We find ourselves amidst an intensifying climate crisis, aggravated by the sluggish impact of