The latest consumer data, research tips, and success stories for research professionals and marketers.
Media Release February 08, 2024 Leading research and advisory businesses including Kantar, PwC Australia, and Glow today announce they are
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Learn how Glow helped VisitCanberra measure the impact of their first international marketing campaign.
In 2024, businesses will face another challenging year. To stay close to customers and ahead of competitors effective market research
Keeping pace with change The speed of market change feels like it is on the increase, putting additional pressure on
In today’s fast-moving business environment, capturing feedback from key stakeholders quickly to inform business decisions has become essential. This has
Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate
Fresh platform updates are here! Explore the new features and enhancements that simplify survey design and analysis, including Hidden Variables,
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt is a member of Glow’s Advisory Board.
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.