Informed Market Expansion – Using Insights to Enter New Markets
4 April 2022
Entering a new market might be the logical next step for your brand and its
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Out of Stock & Out of Patience: Consumer response to Supply Chain Issues
4 April 2022
As part of the Catalyst research program partner Glow investigated consumer response to out of stock
How to Measure Brand Awareness
17 March 2022
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
Carbon Offsetting, a Massive Opportunity for Retailers
10 March 2022
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
6 in 10 women feel the world is biased against them
8 March 2022
The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.
What is Concept Testing
24 February 2022
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Australians feeling less connected to their local communities since returning to the office
18 February 2022
In this post Guest Analyst Stu Spiers from Silverlining Strategy, looks at our Catalyst data
How Can Market Research Help My Business
17 February 2022
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
