Informed Market Expansion – Using Insights to Enter New Markets
Entering a new market might be the logical next step for your brand and its
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Entering a new market might be the logical next step for your brand and its
As part of the Catalyst research program partner Glow investigated consumer response to out of stock
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
In this post Guest Analyst Stu Spiers from Silverlining Strategy, looks at our Catalyst data
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt started using Glow when agency side, he then become an Advisor to the business and is now part of the core team.