7 Tips for Leveraging Market Research for Success in 2025
14 January 2025
2025 is shaping up to be another high-stakes year for businesses. The economic uncertainty of
Conquer your category.
Glow helps businesses capture quality data to inform better decisions.
Glow is our secret weapon as it provides robust quality data to delve deep into consumer sentiment and behaviour at lightning speed...
Glow’s combination of great tech and superb service ensures we always get the insights we need ahead of time.
The team at Glow were quick to respond, the platform was intuitive and easy to use and the data output was exactly what I needed…
I can’t believe how quickly you got everything together and into field. The results were concise and intuitive.
The research process is much more effective through Glow, which does quality work with good research tools that make the data collected in each survey reliable and real.
Glow is leading the way in online survey platforms. Excellent customer service with quick responses and helpful assistance that was tailored to our needs.
Progressive brands use Glow to power their decision making
Built for progressive consumer brands.
Glow’s integrated survey software, panel access, and expert support help businesses capture quality consumer data faster, easier, and more affordably.
- Access an audience of over 110 million consumers and 6 million businesses, globally
- Responses in days, not weeks
- Robust data guaranteed via multiple layers of quality assurance
- Support from research experts, as you need it
- Visualise and analyse responses in real-time
- Control data access. One-click collaboration and sharing.
Common solutions.
Consumer Profiling
Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.
Concept Testing
Prove concepts before they hit the market. Glow’s concept testing capabilities identify appetites and uncover product-market fit, from idea through comms to packaging, saving significant time and resources and providing your business the confidence to invest.
Market Analysis
Stay one step ahead. The Glow platform enables brands to keep a real-time finger on the pulse, gaining up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.
Brand Health
Keep tabs on brand health in real-time. Easy to use and lightning fast to deploy, Glow’s brand tracking investigates all brand health vital signs, including reputation, awareness, equity, position and delivery, for reliable insights into the ROI of your brand building.
In-Market Testing
Improve your products, manage your retail relationships, get more ranging through succinct shopper / retailer adjacency data. Glow’s in-market testing solution lets you actively manage your product’s lifecycle by getting feedback from your target market and insights from customers when they’ve got your product in-hand.
Success stories.
Brita: Encouraging people to drink more water, sustainably
Brita wanted to review its market position relative to other water choices to ensure product-market fit and evaluate whether its sustainability messages resonated with prospects.
> Read the case study
Reckitt: Multi-market messaging optimization
Enfa, Reckitt’s main infant and toddler brand, was interested in evaluating a potential update to its offering in child nutrition products across four key markets.
> Read the case study
Gatorade: In-market testing
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did it.
> Read the case study
Let our experts show you the power of the platform.
Book an intro with Glow today.
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