The latest consumer data, research tips, and success stories for research professionals and marketers.
Mike Johnston argues that food and grocery businesses are squandering potential profits by not embracing sustainability. He draws on recent
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Learn how WSET used Glow to gather insights on attitudes and behaviors towards beer education to launch a new service successfully.
This article originally appeared in TriplePundit. We often hear that consumers are looking for sustainable products and brands, and that
This article originally appeared in TriplePundit. We find ourselves amidst an intensifying climate crisis, aggravated by the sluggish impact of
Media Release February 08, 2024 Leading research and advisory businesses including Kantar, PwC Australia, and Glow today announce they are
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Learn how Glow helped VisitCanberra measure the impact of their first international marketing campaign.
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt is a member of Glow’s Advisory Board.
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.