Product Update September 2024 – Advanced Analysis
9 September 2024
News alert – huge upgrade to the Glow platform! We are excited to announce a major upgrade to the Glow
Latest news.
The latest consumer data, research tips, and success stories for research professionals and marketers.
Product Update August 2024 – Survey Templates
13 August 2024
Want to build a survey but need help figuring out where to start? 🤔 We’ve got you covered with a
Consumer profiling – What it is, different types, and how to use it for business growth
9 August 2024
Have you ever felt like a book, album, or movie was made just for you? That connection is powerful and
Ad pre-testing best practice: maximize your ROI
8 August 2024
Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate
Measuring marketing effectiveness for a tourism body
8 August 2024
Learn how Glow helped VisitCanberra measure the impact of their first international marketing campaign.
Concept testing: Benefits, methods, and examples
8 August 2024
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Mastering market and competitor analysis using agile research
8 August 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Market expansion: crafting a winning strategy with research
31 July 2024
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly