
6 tips for better market research in 2024
In 2024, businesses will face another challenging year. To stay close to customers and ahead of competitors effective market research
The latest consumer data, research tips, and success stories for research professionals and marketers.

In 2024, businesses will face another challenging year. To stay close to customers and ahead of competitors effective market research

Keeping pace with change The speed of market change feels like it is on the increase, putting additional pressure on

In today’s fast-moving business environment, capturing feedback from key stakeholders quickly to inform business decisions has become essential. This has

Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate

Fresh platform updates are here! Explore the new features and enhancements that simplify survey design and analysis, including Hidden Variables,

Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.

Discover the 8 tips of exceptional survey design from a seasoned research professional boasting two decades of global survey expertise.

Discover what sustainability means to the pet industry and how Earth Animal supports the sustainability agenda. Earth Animal isn’t just
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt is a member of Glow’s Advisory Board.
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.