Insights for a new brand direction
24 October 2024
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
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The latest consumer data, research tips, and success stories for research professionals and marketers.
Multi-market messaging optimisation
24 October 2024
THE CHALLENGE Getting communications right across multiple markets Reckitt, a multinational consumer goods company and producer of health, hygiene and
Using in-market testing to support a product launch
24 October 2024
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of
Rapid insights support media agency new business
24 October 2024
THE CHALLENGE Insights needed within days Carat Global, a media agency with more than 100 offices worldwide, was facing a
Rapid pace insights power winning PR pitch
16 October 2024
THE CHALLENGE Pitching time A PR team at Havas, one of the world’s largest global communications groups, was pitching to
Product Update October 2024 – Multiple Dashboards
14 October 2024
We’ve just unlocked a game-changer for marketers and researchers on Glow—the ability to create, customise, and manage multiple dashboards. You
Agile Brand Tracking with Atomic 212
2 October 2024
Atomic 212, Australia’s largest independent media agency, offers media, marketing technology and content services to some of Australia’s largest clients
Superspeed survey translation to support multi-market research
2 October 2024
The Challenge Consumer behaviour across the globe Zenith Media, an Australian full-service media strategy, planning and buying agency, required insights