
Product Update August 2024 – Survey Templates
Want to build a survey but need help figuring out where to start? 🤔 We’ve got you covered with a
The latest consumer data, research tips, and success stories for research professionals and marketers.

Want to build a survey but need help figuring out where to start? 🤔 We’ve got you covered with a

Entering a new market might be the logical next step for your brand and its products, however, it’s a costly

When it’s time to pitch for new clients, your knowledge of their category and audience is key — and guessing

This post provides updated data highlighting the brands seen as sustainability leaders by consumers in the UK, US and Australia.

Learn how globally awarded winemaker Australian Vintage used consumer insights to re-position one of its key brands.

The GRIT report is the global market research industry’s defining trend report. It captures the perspectives of research industry professionals

In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.

Boredom kills data quality. In fact, respondent boredom is the single biggest issue that impacts the quality of survey data,
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt is a member of Glow’s Advisory Board.
Troy has more than 25 years of research experience in markets around the world, designing, deploying and analysing qualitative and quantitative studies for hundreds of clients across dozens of categories.
Troy holds undergraduate degrees in Applied Business Studies and undergraduate and Master’s degrees in History.
He is a member of The Research Society and serves as Chair of the Diversity, Equity, and Inclusion Committee.