Why Rapid Research is Your Competitive Advantage in Uncertain Times
18 August 2025
Rapid research in uncertain times gives brands an edge. Discover how fast, fit-for-purpose insights drive smarter decisions when markets shift.
Latest news.
The latest consumer data, research tips, and success stories for research professionals and marketers.
Cut the Tech Bloat: How to Save Budget (and Sanity) by Trimming Your Research Stack
25 June 2025
As research needs evolved and tech shifted to SaaS, many teams responded by layering on new tools — one for
Insights on a Budget: Still Possible and Powerful
24 June 2025
When your budget gets squeezed, does market research get squashed? Not if you’re smart about it. Research teams are finding
Using Agile Market Research for Fast Decision-Making
20 February 2025
Keeping pace with change The speed of market change feels like it is on the increase, putting additional pressure on
Sustainability Scores 2025: Leading Brands in the US, UK, and Australia
12 February 2025
This post provides updated data highlighting the brands seen as sustainability leaders by consumers in the UK, US and Australia.
Insights for all: Empowering data-driven decision-making with market research
22 January 2025
Do you have the data you need to make confident decisions? Relevant data is a key input to support effective
7 Tips for Leveraging Market Research for Success in 2025
14 January 2025
2025 is shaping up to be another high-stakes year for businesses. The economic uncertainty of recent years hasn’t let up,
Turning words into actions: Why the UN SDGs matter
20 November 2024
“The world is getting a failing grade” stated UN Secretary-General António Guterres when launching the 2024 Sustainable Development Goals Report
Consumer profiling – What it is, different types, and how to use it for business growth
9 August 2024
Have you ever felt like a book, album, or movie was made just for you? That connection is powerful and
Ad pre-testing best practice: maximize your ROI
8 August 2024
Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate
Concept testing: Benefits, methods, and examples
8 August 2024
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Mastering market and competitor analysis using agile research
8 August 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Market expansion: crafting a winning strategy with research
31 July 2024
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly
Optimise your agency pitch deck with consumer insights
25 July 2024
When it’s time to pitch for new clients, your knowledge of their category and audience is key — and guessing
Second Tier Triumph: Study Reveals Bendigo Bank As The Most ‘Trusted’ And ‘Recommended’ Bank in Australia, ING Closely Behind
23 July 2024
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks
Glow Index Shows Trust in Big 4 Banks Improving, Albeit Slowly, During COVID-19
23 July 2024
7 May 2020 – The Big 4 banks have improved their trust with the Australian public during the COVID-19 pandemic but
Quarterly Trust Study Reveals Banking Industry Steady While Government Nosedives
23 July 2024
Nationwide remains the UK’s most trusted bank brand, according to this quarter’s edition of the Banking Brand and Trust Index
New survey confirms changed consumer priorities – Australian-made matters more
23 July 2024
AUSTRALIA, 6 October 2020 – According to a consumer survey released today by market research technology platform Glow, more than 80
Big Four Generosity Inspires Increased Trust in Banks
23 July 2024
Big Four continue to improve on trust, raising industry-wide trust score. Internationally-owned banks out of favour, sitting bottom of ranking.
Two in Five Australians Want Nuclear Power Laws Revoked To Fight Climate Change
23 July 2024
Australians have lowest satisfaction with government action on climate change of five countries surveyed. 27 May 2020 – More Australians favour