Insights with impact.​

Get quality human insights to de-risk decisions and fuel business growth.

 Progressive brands use Glow to power their decision making

What is Glow?

Best-in-class research-tech that makes it easier and faster to gather actionable human insights. 

Glow gives you the power to get your market research right and the confidence to act on insights now.

Teams within brands, consultancies, market research agencies and marketing agencies across the globe use Glow’s technology to make an impact.

How it works.

Glow’s research-tech model delivers hassle free high quality research three times as fast as traditional market research. 


Responses, on demand.

Access over 110 million people through the world’s leading online panel providers, or bring your own database. Get responses in days not weeks.


Effortless automation.

Our all-in-one platform automates and streamlines the research process, making survey design, deployment, analysis and collaboration simple. 


Research, repeatable.

Our experts can create or upload research templates to bring consistent, quality data, every time. Your IP, your way.


Your team, your data.

Use Glow’s secure access controls to share your projects, data and reports with internal and external teams.


Banish blindspots and remove risk with data you can trust.


Consumer Profiling

Immerse yourself in the minds of your target audience so you can create emotive and distinctive experiences.


Brand Tracking

Keep tabs on brand health in real-time. Get reliable insights into the ROI of your brand building.

Segmentation icon

Customer Segmentation

Dive deep to fuel demographic, psychographic, geographic or behavioural segmentation.


Concept Testing

Prove concepts before they hit the market. Identify appetites and uncover product-market fit, saving significant time and resources.


Market Framing

Gain up to date insight into competitors, key players and market growth so you can conquer your category. 

Custom projects

ESG Assessment

Identify risk and opportunity around your ESG & sustainability credentials so you can enhance the return on your investments. 

Popular resources.

On-Demand Webinar:
The High Cost of Being Unsustainable

Watch Glow and NIQ executives unpack the key findings of the US Food & Grocery Brand Sustainability Benchmark Report and reveal how sustainability can be a competitive advantage. 

> Watch the Webinar

Mondelez: ESG Case study

Mondelez partnered with Glow to understand the key ESG drivers of consumer decision making and to identify how their brands, including Cadbury, were  performing in the eyes of consumers.

> Read the case study

Reckitt: Multi-market messaging optimisation

Enfa, Reckitt’s main infant and toddler brand, was interested in evaluating a potential update to its offering in child nutrition products across four key markets. 

> Read the case study

Book an intro.

Discover the power of the platform for yourself in a 15 minute session.