Keeping pace with change
The speed of market change feels like it is on the increase, putting additional pressure on businesses. To stay competitive, companies need to understand the evolving dynamics of their market and the needs of their customers and prospects.
This is where Glow, an agile market research platform, comes in handy. Glow’s SAAS+ platform lets you quickly gain insight into consumer attitudes, sentiments, and behaviors to inform your decision-making. Glow offers an all-in-one solution for survey design, deployment, and analysis, with access to high-quality panels of respondents worldwide. Our platform enables the automation and streamlining of research, allowing you to make better decisions more quickly.
How does Glow make market research 3x faster?
Glow’s online research platform offers a hassle-free experience for research-savvy marketers and insights pros. We have streamlined the research process through our all-in-one platform, which includes survey design, deployment, and analysis. Our platform enables you to access high-quality panels of respondents worldwide and provides on-demand support services from our research experts. With Glow, you can conduct quality research three times faster than traditional market research.
Automation for speed
Glow’s in-platform survey design features offer start-to-finish survey scripting within minutes. Our platform includes example question types and pre-built survey templates that make survey development faster and instant language translation to support multi-market studies, underpinned by automation to streamline the process and ensure quality. You can preview and share your survey with others with just one click.
Deployment and data collection made easy
Once your survey is ready to deploy, you can easily set targeting or quotas and activate immediate access to over 110 million people worldwide through our seamless integration with multiple high-quality panels. When you launch your survey, you can monitor real-time results through the Glow dashboard, allowing your team to learn as data flows in. And flow it does – 90% of projects see responses within the first hour of going live!
Interrogation and analysis for actionable insights
Thanks to our simple visualization features, the data gathered through the Glow platform is easy to understand. One-click data analysis enables you to quickly interrogate your data, with options to filter or cross-tab results quickly and easily. The result is actionable insights, fast.
Sharing and reporting with ease
Glow makes it easy to share insights with your team or stakeholders. You can export results in multiple formats with just one click, including raw data, visual charts, or a bundled PowerPoint deck. Whether you’re sharing all survey results or answers to specific questions, Glow makes it easy to share better data, leading to better business decisions.
Pay as you go, support as you need
Glow is priced for convenience; with our new credit-based pricing model you can access all the features of the Glow platform and all the new releases as they happen without a subscription. And there are a lot of features.
Our system uses credits for each survey response. Need 200 responses? You’ll need 200 credits. Want 500? That’s 500 credits. Simple as that.
Purchase only the credits you need, or buy in bulk upfront to unlock better value. We won’t start collecting responses unless you have enough credits to cover your desired number of survey respondents.
If you’re research-savvy and want to DIY, our platform has all the tools you need to build, launch, analyse and share your survey and results independently. However, if you need a bit more guidance, experts are available to provide support at any stage of your research process, ensuring you get the insights you’re looking for.
How should you use Glow's agile research capabilities?
Media agencies, consumer brands, market research agencies, and advisory firms use Glow’s rapid-pace research capabilities in many ways. When it comes to getting data you can trust for your critical business decisions, Glow is ideally suited to the following use cases:
- Stay up-to-date in your category: You can use Glow to run a quick-turnaround audience behavior study. This will help you understand what is happening in your category, identify competitive threats, and reveal emerging trends in consumer behavior — so you can stay one step ahead of the competition. Learn how Food Industry Asia used Glow to inform its members about changing attitudes and behaviors across Asia. Discover how Gatorade leveraged research to evolve its approach for a product already in the market when the launch didn’t go as planned.
- Active short-term management of brand health: Use Glow’s fast data collection capabilities for brand tracking, ensuring you keep a real-time eye on brand health vital signs, including reputation, awareness, equity, position, and delivery, for reliable insights into the ROI of your marketing. Brand tracking or regular brand dips are easy to set up and lightning-fast to deploy. Learn how media agency Atomic 212 used Glow for agile brand tracking for its clients.
- Fast-turnaround insights for new business pitches: Advertising agencies know that getting an edge in the pitch process starts with understanding your target audience. And that means your client’s real prospects, not just standard industry buyer definitions. That’s why many agencies use Glow to arm themselves with unique data to inform their strategies and differentiate their response. See how media agency Carat used Glow to power its pitch process.
- Quickly test new communications or concepts: The cost of getting a launch wrong can be huge, resulting in lost time, resources, and investment. Glow can help by quickly AND robustly testing product and ad concepts, messaging, or actual campaigns in front of your target audience before you fully commit. By investing in testing, you can validate your approach or get direction for optimizing your creative to maximize impact when you launch at scale. Learn how Reckitt used Glow to refine messaging for its infant brand, Enfa, across multiple markets. Or how a global food brand was able to gather consumer feedback to pick a new global brand ambassador to support their next phase of growth.
Let's Glow.
Speed to insight is more important than ever. Glow is a winning solution for businesses seeking a quick-turn market research platform that is powerful and easy to use.
Get your hands on agile insights and gain answers fast to the decisions that’ll help your business grow. Book an intro with our experts to learn more.