Which ‘big issues’ do your customers expect your business to take action on?
23 July 2024
Catalyst, an innovative open-source research program powered by Glow, is on a mission to democratise access to data around the
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The latest consumer data, research tips, and success stories for research professionals and marketers.
Taking market research in-house – the case for increased control
23 July 2024
The pace of change for businesses has never been faster. So it comes as no surprise that in order to
Australians are starting to put their ethics where their investments are
23 July 2024
Australians want the Morrison Government to take a stronger position on addressing climate change, with Glow research showing that two-thirds
Social and environmental issues research — November 2021 Report
23 July 2024
Each month, we release valuable new data and reports showcasing the opinions of Australian consumers on more than 30 important
Beer lovers are on the move … valuing quality and sustainability over quantity
23 July 2024
In this post Guest Analyst Samantha Reed from CryptoCycle, pioneers of digital recycling, looks at our growing passion for craft
Understanding consumer response to out-of-stock
23 July 2024
The Stable is a commerce agency headquartered in Minneapolis, USA. The Stable’s client, a major brand in the vitamins and
The most (and least) socially responsible industries in Australia
23 July 2024
(Updated with latest data March 12 2022) We recently utilised Glow’s unique ESG (environment, social and governance) measurement methodology to
Glow, the best Qualtrics alternative for brands and agencies
23 July 2024
You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth
Carbon Offsetting, a Massive Opportunity for Retailers
23 July 2024
The latest Catalyst research looks at awareness and interest in carbon offsetting among consumers across 3 markets (Australia, UK and the US). This finds awareness is below 50% but a large proportion of consumers (30%-50% depending on product type) are interested in offsetting their emissions, especially at checkout.
How Can Market Research Help My Business
23 July 2024
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
6 in 10 women feel the world is biased against them
23 July 2024
The latest Catalyst research for this International Women’s Day looks at perspectives on gender inequality in Australia, UK and the US. The disturbing finding – over 6 in 10 women feel that the world is biased against them.
Out of Stock & Out of Patience: Consumer response to Supply Chain Issues
23 July 2024
As part of the Catalyst research program partner Glow investigated consumer response to out of stock issues. Never has the volatility
How to Measure Brand Awareness
23 July 2024
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
Catalyst Curated Content – ESG insights & inspiration
23 July 2024
Vegan alternatives from big brands Cadbury recently opened its doors in Soho to a popup showcasing its dairy-free all-vegan chocolate
Glow launches unique consumer ESG measure – Social Responsibility Score
23 July 2024
Media Release: Glow launches a unique consumer ESG tracker – Social Responsibility Score Australia’s food and grocery industry lead
Finding Eco – consumers want sustainable household products without compromise
23 July 2024
Savvy consumers want sustainability without compromise when it comes to eco-friendly household products Research conducted under the Catalyst, social &
Measuring consumer perceptions of brand sustainability
23 July 2024
I don’t know about you but right now it feels to me like we’re struggling to make the progress we
Glow launches Food & Grocery Consumer ESG/Sustainability Report – Australia
23 July 2024
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across
Catalyst data – The Rise Of Plant-Based Meat Substitutes
23 July 2024
Getting to the Meat of it – Why Consumers are Choosing Plant-Based Substitutes Research conducted by Catalyst, the social &
Helping a global food business select a new brand ambassador
23 July 2024
Multi-market talent testing identified a new brand ambassador in days, not weeks. Learn how Glow helped a leading global food