Taking market research in-house – the case for increased control
23 July 2024
The pace of change for businesses has never been faster. So it comes as no surprise that in order to
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The latest consumer data, research tips, and success stories for research professionals and marketers.
Research-Tech Innovator Glow Takes Funding From Tractor Ventures
23 July 2024
Melbourne, Australia – Research technology business Glow has taken financing to support its continued international growth from Tractor Ventures, the
Winning new business with multi-market pitch insights at pace
23 July 2024
Media agency Local Planet needed an audience behaviour deep dive fast to understand the running category for a new business pitch covering two European markets.
The most (and least) socially responsible industries in Australia
23 July 2024
(Updated with latest data March 12 2022) We recently utilised Glow’s unique ESG (environment, social and governance) measurement methodology to
Glow, the best Qualtrics alternative for brands and agencies
23 July 2024
You may have heard of research technology business Qualtrics, which is a publicly listed business worth over $16Bn. Qualtrics’ growth
How Can Market Research Help My Business
23 July 2024
Market research helps you gain a clear understanding of the market you’re operating in – who your ideal customer is, how to engage them, who your competitors are, what strategies they are employing, how the industry is performing as a whole, and countless other factors.
Former NielsenIQ Exec Mike Johnston joins research technology platform Glow
23 July 2024
February 16, 2022 – Mike Johnston, former Executive Director of Product Leadership at NielsenIQ, has joined fast-growth research technology platform Glow.
How to Measure Brand Awareness
23 July 2024
Brand awareness is a key indicator of your business’s overall performance – here are five tips for how to measure brand awareness.
Glow launches unique consumer ESG measure – Social Responsibility Score
23 July 2024
Media Release: Glow launches a unique consumer ESG tracker – Social Responsibility Score Australia’s food and grocery industry lead
Measuring consumer perceptions of brand sustainability
23 July 2024
I don’t know about you but right now it feels to me like we’re struggling to make the progress we
Scale-Up Expert Mark Simon joins Glow Advisory Board
23 July 2024
Mark Simon joins Glow to support further expansion in the UK and US markets MELBOURNE, AUSTRALIA, 17 MAY 2022: Mark
Helping a global food business select a new brand ambassador
23 July 2024
Multi-market talent testing identified a new brand ambassador in days, not weeks. Learn how Glow helped a leading global food
Glow’s consumer ESG brand tracker launches in the US & UK
23 July 2024
Media Release: Glow’s consumer ESG brand tracker launches in the US & UK Social Responsibility Score (SRS) brand level
Leveraging market research in a downturn
23 July 2024
As economic headwinds increase, we outline how the strategic use of market research can support your business to navigate through
Glow launches Food & Grocery Consumer ESG/Sustainability Report – Australia
23 July 2024
Media Release: Glow launches Food & Grocery Consumer ESG Report New ESG benchmark report based on consumer feedback across
Glow announces global research partnership with Local Planet
23 July 2024
Glow announces global research partnership with Local Planet Glow will power the insights capability for the media network’s global
Glow launches UK Food & Grocery Sustainability Benchmark Report
23 July 2024
Media Release: Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies New ESG benchmark report
Enhancements and new features on the Glow platform
23 July 2024
Our dedicated development team are constantly evolving the Glow platform to ensure it meets the changing needs of customers whilst
Creating positive impact – how Glow is using its technology for good
23 July 2024
Hi I’m Tim, the CEO of Glow. Along with the rest of our team I took some time off over
Using research to navigate uncertainty and drive growth
23 July 2024
In this article, we identify 4 business imperatives that will drive success in 2023 and illustrate how to effectively use