Survey of Rashford’s #EndChildFoodPoverty Initiative Shows Positive Response
9 December 2025
According to a recent survey conducted by research platform Glow, Marcus Rashford’s petition to end child food poverty has gained
Latest news.
The latest consumer data, research tips, and success stories for research professionals and marketers.
Using Agile Market Research for Fast Decision-Making
20 February 2025
Keeping pace with change The speed of market change feels like it is on the increase, putting additional pressure on
Sustainability Scores 2025: Leading Brands in the US, UK, and Australia
12 February 2025
This post provides updated data highlighting the brands seen as sustainability leaders by consumers in the UK, US and Australia.
Insights for all: Empowering data-driven decision-making with market research
22 January 2025
Do you have the data you need to make confident decisions? Relevant data is a key input to support effective
7 Tips for Leveraging Market Research for Success in 2025
14 January 2025
2025 is shaping up to be another high-stakes year for businesses. The economic uncertainty of recent years hasn’t let up,
Gathering insights to influence
24 October 2024
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Insights for a new brand direction
24 October 2024
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
Multi-market messaging optimisation
24 October 2024
THE CHALLENGE Getting communications right across multiple markets Reckitt, a multinational consumer goods company and producer of health, hygiene and
Using in-market testing to support a product launch
24 October 2024
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of
Rapid insights support media agency new business
24 October 2024
THE CHALLENGE Insights needed within days Carat Global, a media agency with more than 100 offices worldwide, was facing a
Glow Introduces Omnibus With Real-Time Insights
10 September 2024
Media Release Sep 10, 2024 Glow (glowfeed.com), a leading research technology company, announces the launch of a next-generation omnibus research
Consumer profiling – What it is, different types, and how to use it for business growth
9 August 2024
Have you ever felt like a book, album, or movie was made just for you? That connection is powerful and
Ad pre-testing best practice: maximize your ROI
8 August 2024
Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate
Measuring marketing effectiveness for a tourism body
8 August 2024
Learn how Glow helped VisitCanberra measure the impact of their first international marketing campaign.
Concept testing: Benefits, methods, and examples
8 August 2024
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Mastering market and competitor analysis using agile research
8 August 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Market expansion: crafting a winning strategy with research
31 July 2024
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly
Second Tier Triumph: Study Reveals Bendigo Bank As The Most ‘Trusted’ And ‘Recommended’ Bank in Australia, ING Closely Behind
23 July 2024
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks
Trust In The Time of COVID-19: New Study Reveals Banking is UK’s Fourth Most Trusted Industry, Nationwide Its Star Performer
23 July 2024
Banking is the fourth most trusted industry out of 17 studied. The Tory government fourth last, only beating social media,
Glow Index Shows Trust in Big 4 Banks Improving, Albeit Slowly, During COVID-19
23 July 2024
7 May 2020 – The Big 4 banks have improved their trust with the Australian public during the COVID-19 pandemic but