Gathering insights to influence
24 October 2024
Influx enlisted Glow to gather fast insights in the eCommerce category to inform strategy and gain a rich understanding of digital shopping behaviour amongst US consumers.
Latest news.
The latest consumer data, research tips, and success stories for research professionals and marketers.
Insights for a new brand direction
24 October 2024
Find out how Australian footwear brand Shoes of Prey used Glow to gather category and audience insights to inform the strategy for the re-launch of their brand.
Multi-market messaging optimisation
24 October 2024
THE CHALLENGE Getting communications right across multiple markets Reckitt, a multinational consumer goods company and producer of health, hygiene and
Using in-market testing to support a product launch
24 October 2024
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of
Rapid insights support media agency new business
24 October 2024
THE CHALLENGE Insights needed within days Carat Global, a media agency with more than 100 offices worldwide, was facing a
Rapid pace insights power winning PR pitch
16 October 2024
THE CHALLENGE Pitching time A PR team at Havas, one of the world’s largest global communications groups, was pitching to
Product Update October 2024 – Multiple Dashboards
14 October 2024
We’ve just unlocked a game-changer for marketers and researchers on Glow—the ability to create, customise, and manage multiple dashboards. You
Agile Brand Tracking with Atomic 212
2 October 2024
Atomic 212, Australia’s largest independent media agency, offers media, marketing technology and content services to some of Australia’s largest clients
Superspeed survey translation to support multi-market research
2 October 2024
The Challenge Consumer behaviour across the globe Zenith Media, an Australian full-service media strategy, planning and buying agency, required insights
Glow Introduces Omnibus With Real-Time Insights
10 September 2024
Media Release Sep 10, 2024 Glow (glowfeed.com), a leading research technology company, announces the launch of a next-generation omnibus research
Product Update September 2024 – Advanced Analysis
9 September 2024
News alert – huge upgrade to the Glow platform! We are excited to announce a major upgrade to the Glow
Consumer profiling – What it is, different types, and how to use it for business growth
9 August 2024
Have you ever felt like a book, album, or movie was made just for you? That connection is powerful and
Ad pre-testing best practice: maximize your ROI
8 August 2024
Launching a marketing campaign is a major investment, so getting the creative right is crucial for success. In this ultimate
Measuring marketing effectiveness for a tourism body
8 August 2024
Learn how Glow helped VisitCanberra measure the impact of their first international marketing campaign.
Concept testing: Benefits, methods, and examples
8 August 2024
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Mastering market and competitor analysis using agile research
8 August 2024
In this article, we’re delving into the intricacies of marketing effectiveness, offering insights into how understanding and proving its impact can substantially enhance your marketing ROI.
Market expansion: crafting a winning strategy with research
31 July 2024
Entering a new market might be the logical next step for your brand and its products, however, it’s a costly
Optimise your agency pitch deck with consumer insights
25 July 2024
When it’s time to pitch for new clients, your knowledge of their category and audience is key — and guessing
Second Tier Triumph: Study Reveals Bendigo Bank As The Most ‘Trusted’ And ‘Recommended’ Bank in Australia, ING Closely Behind
23 July 2024
Most trusted, Bendigo Bank, also topped the list in likelihood for customers to recommend, being one of only four banks
Trust In The Time of COVID-19: New Study Reveals Banking is UK’s Fourth Most Trusted Industry, Nationwide Its Star Performer
23 July 2024
Banking is the fourth most trusted industry out of 17 studied. The Tory government fourth last, only beating social media,